Announced to a packed audience yesterday at Game24, NVIDIA CEO Jen-Hsun Huang revealed their latest GPU architecture: Maxwell. Setting a new standard for PC gaming with innovative new technologies that accelerate performance, increase image quality, and give you new ways to play, Maxwell’s cutting edge technology is brought to life in two brand new GPUs: theGeForce GTX 980 and the GeForce GTX 970.
The GeForce GTX 980 is their fastest and most efficient GPU. Faster framerates, new rendering techniques and superior image quality combine to deliver next-generation game experiences at Ultra HD resolutions and on Virtual Reality headsets.
Not only that, but to enhance games further they have created Dynamic Super Resolution (DSR), which gives gamers 4k-quality graphics on a 1080p or higher monitor.
To achieve this, Maxwell renders the game at 3840×2160 at a hardware level, before filtering the image to 1920×1080 and showing it on your monitor. Compared to traditional downsampling, which requires compatible monitors, luck, and a high degree of technical knowledge, DSR produces a higher-quality image that can be instantly enabled with a single click in GeForce Experience, or by changing the resolution in-game.
You can pick up your own GeForce GTX 980 for $549 from your favorite e-tailer or retailer starting September 19, or the GeForce GTX 970 which starts at $329.
More information: GeForce